Academy Award® winner George Clooney “gives the performance of his career” (Lou Lumenick, New York Post) in the smart, funny and thought-provoking film UP IN THE AIR released on DVD and VCD on May 25th, 2010. The film is being released by Reliance BIG Home Video, in association with Paramount Home Entertainment Global. Aptly called “the movie of the year, the movie of the moment” (Tom Carson, GQ) and named by over 200 critics as one of the top 10 films of 2009, UP IN THE AIR tells the story of a man discovering that life is not simply about the journey alone, but about the personal connections made along the way.

Co-written and directed by Oscar® nominee Jason Reitman (Juno), UP IN THE AIR received six Academy Award nominations including Best Picture, Best Actor (Clooney), Best Supporting Actress (Vera Farmiga and Anna Kendrick), Best Director and Best Adapted Screenplay. The film has already won a Golden Globe® Award for Best Screenplay and dozens of critics’ association awards including being named Best Film by the National Board of Review, USA.

The DVD of UP IN THE AIR includes a number of bonus features including a commentary by writer/director Jason Reitman, deleted scenes and the featurette “Shadowplay: Before The Story”.

Sweta Agnihotri, COO, BIG Home Video stated, UP IN THE AIR doesn’t disappoint with its superlative performances set against a backdrop of romance, emotions, drama & humour, fantastic production quality and wonderful special features.

DVD buyers of UP IN THE AIR can win a free stay at a Club Mahindra Holiday destination. The DVD release is being promoted through a radio tie-up across 6 cities – Mumbai, Delhi, Bangalore, Hyderabad, Chennai & Kolkata, in association with Radio City. A ten day promo campaign announcing the launch is also scheduled on the Airtel DTH service. Consumer contests will be run in relevant magazines like Mans World & CHIP magazines.


About Reliance BIG Home Video:

Reliance BIG Home Video has taken significant strides towards its objective of emerging as the dominant player in Indian Home Entertainment. The company is also the exclusive licensee to 3 of Hollywood's prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc.

With its robust pan India distribution network, the company has ensured reach for the Bollywood and Hollywood products, not only in urban market but also mass markets. Reliance BIG Home Video has launched iconic movies like Transformers: ROTF, The Godfather Trilogy, Star Trek, Sherlock Holmes amongst others in Blu-ray, DVD and VCD formats. The company has released Hindi blockbusters such as My Name Is Khan, Well Done Abba, Atithi Tum Kab Jaoge, Paa, Wake Up Sid, Rock On!! and Ghajini on home video, besides prestigious regional titles like the Satyajit Ray collection.

The forthcoming releases include blockbusters such as Iron Man 2, Shutter Island, How to train your dragon, Green Zone, Clash Of the Titans & 3 Idiots.

For press queries kindly contact:
Mr. Chidamabaram N.
BIG Music & Home Entertainment
Mobile: +91 93203 33611
Email: chidambaram.n@bigmusicvideo.co.in