Guy Ritchie’s Sherlock Holmes is a dynamic new portrayal of Sir Arthur Conan Doyle’s most famous character, starring Robert Downey Jr. as the legendary detective and Jude Law as his formidable ally Watson. After having crossed the phenomenal $500 million mark in theatres globally, Sherlock Holmes now arrives on Blu-ray and DVD, released by Reliance BIG Home Video.

Sherlock Holmes breaks free of the stereotypical conservative vision of the classic characters and brings to life the tough, bare-knuckled, highly-skilled and resourceful detective inspired by Sir Arthur Conan Doyle’s novels. This gritty, never before seen look at the London underworld joins the most famous crime solver of all time with his formidable partner Dr. John Watson on their latest challenge to bring down a dangerous new nemesis and unravel a mysterious, deadly plot that could destroy the country.

Sherlock Holmes is available on Blu-ray (English, Rs.1299), DVD (2-Disc Special Edition, English, Rs.599), VCD (English, Rs.299) & VCD (Hindi, Rs.99). Sherlock Holmes on DVD comes with a bonus disc which contains exciting additional scenes of the movie, such as Ba-ritsu: A Tutorial, Perfecting Sherlock’s Accent, Powers of Observation and Deduction and more!

The Home Video launch of Sherlock Holmes has been supported by innovative marketing programmes. An exciting retail activity has been planned in the form of a clue-based game across 20 leading retail outlets across the country. A lucky customer can, by way of 3 very simple steps, win exclusive Sherlock Holmes merchandise worth Rs.799. The game has been designed to test the ‘Sherlockian’ instincts of the customer along with know-how on this popular character.

VisitBritain – the official UK travel and accommodation guide – is one of the partners supporting the DVD launch. The Sherlock Holmes DVD contains literature on the various locations of prominence in the life of Sherlock Holmes. An exciting contest has been designed for customers, who stand a chance to participate and win movie DVDs & exclusive VisitBritain merchandise. The VisitBritain website will host an exclusive microsite dedicated to the movie & locations in Britain pertinent to the film.

Sherlock Holmes will also be active on the social media platform by way of exciting games, blogs, virals, forums & quizzes and exciting online contests. There are exciting downloads such as wallpapers, icons, screensavers for the Sherlock fan.

The DVD release will be supported by an extensive week’s radio campaign on radio partner RadioCity across 6 cities – Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. Lucky listeners can answer a few questions on the life & times of Sherlock Holmes & win DVDs of the film.

Sherlock Holmes fans can also win DVDs through contests in dailies, magazines, online mailers & rental website BIG Flix.

About Reliance BIG Home Video:

Reliance BIG Home Video has taken significant strides towards its objective of emerging as the dominant player in Indian Home Entertainment.

The company is also the exclusive licensee to 3 of Hollywood's prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company has ensured reach for the Bollywood and Hollywood products, not only in urban market but also mass markets.

Reliance BIG Home Video has launched iconic movies like The Hangover, G.I. Joe - Rise of Cobra, Harry Potter and the Half-Blood Prince, The Godfather Trilogy, Public Enemies, Gran Torino, The Curious Case of Benjamin Button, State of Play, Moonwalker and Monsters Vs. Aliens, amongst others in Blu-ray, DVD and VCD formats. The company has released Hindi blockbusters such as Paa, Wake UP Sid, Jodhaa Akbar, Rock On!! & Ghajini on home video, besides prestigious regional titles like the Satyajit Ray collection and the much awarded animation series ‘Little Krishna’.

For press queries kindly contact:
Mr. Chidamabaram N.
BIG Music & Home Entertainment
Mobile: +91 93203 33611
Email: chidambaram.n@bigmusicvideo.co.in